This article will look at the importance of website performance and how to make sure your website is performing well. Website performance is the measure of how quickly a user can access a web page on your site. There are many factors that affect website performance, including: server latency, network connectivity, browser capabilities, and more. It’s also about the layout of the page and how it functions when the user is engaging with it. Basically website design is important because it can have a dramatic effect on the user experience.It’s important that users can access the information they want quickly and that they don’t get frustrated with your site.
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are five important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements, so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy. Making the experience better will result in more click throughs.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered drop down menus. If your visitors don’t know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine. It can be annoying to have audio starting when you are trying to access information – your visitor may not be in a place or situation where they can use sound.
Leave a Reply