Bracken

A website is a collection of interconnected web pages, images, videos, and other digital content that is hosted on one or more web servers.  For most modern businesses having a functioning website is key.  It might just be that you need a very simple site as an internet presence that allows customers to find a way to contact you.  Many businesses will want a site to do much more than that.  Some will need a full shop or similar functionality, others will use their site as a way of bringing in new customers.  For some it will be about visibility and standing out from their competitors.  Once you have decided on the type of site you need, you can move onto considering other factors.

Building a usable website can seem daunting. Here is a quick guideline to help you on your way.

1.It’s all about your content
To get your website listed appropriately the content of your website needs to be nested between the tags. This way it gets read by the search engines. Your content also needs to be unique and get your point across.What is it about your product or service that is better and different from your competitions. This is called your USP or unique selling proposition and should be conveyed clearly and immediately upon hitting the page.

2.Make effective use of your title and description tags
These are your two most important tags when it comes to referencing your page content. Meta keywords rarely have any impact what so ever on your pages listings.

3.Make sure content is well formatted
It is very important to break up your content with italics, bold text, bulleted lists, etc. Well formatted content makes your pages more accessible to visitors but the search engines also. Visitors scan across your page rather than read it so it makes sense to format your page so it can be browsed yet still convey your message.

4.Proper code
Having proper programming in place is quite simply a must. Web standards have changed substantially over the years and it is important to make sure your pages validate both html and CSS. Think of it this way. How effective could you get your point across if you were talking Swahili. Your code is no different. Why make it difficult for the search bots to index your content.

5.Do not use Front Page, Dreamweaver, or any other WYSIWYG editor.
While accurate, MS Front Page, for example, makes it easy for just about anyone to throw up a web page it doesn’t take W3C compliancy into account. The World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web.  You need a strong code base (foundation) or your site will never stand up to the competition.

6.Don’t design in Flash
Seemingly technical in nature or “neat” perhaps flash animation only serves to distract visitors from what they came to your site for in the first place, your product or service. Your services are what visitors are interested in not a blinking, noisy, website. Flash also creates major problems with getting it properly indexed. There is no way for the search engines to extract content from your website as it is all contained with in the swf. If you absolutely must have a flash page it is imperative to offer an html version as well.

7.Easy on the eyes
Graphical elements play a huge role in a website design as well. You need to make sure you don’t have any extreme contrasts between colors and that you don’t use really bright colors as they are quite hard on the eyes. Your logo or brand should be clearly displayed on the home page and in more than one place.

8.Instill a sense of well being with ease of use
Make sure you have all legal documents and disclaimers in place such as privacy and return policies. It is also important to have all of your contact information, pricing etc. displayed in a manner that conveys legitimacy. It should be very easy to contact you for any questions your visitors may have.

9.Include an opt-in newsletter
A great way to generate return customers is to offer an opt-in newsletter. This allows for direct marketing to people who you know are already interested in your product or service. What better way is there to keep customers abreast of new products or changes in the services you offer.

10.Use a trademark or tag line

A trademark or tag line is a slogan or phrase that identifies one’s product and differentiates it from the competitors’ products. If possible include this in your domain name. The main purpose of a trademark is to help consumers recognize the source of the goods and services they are purchasing. This can build trust and enable you to effectively convey who you are as a business.

Computer Forensics is the method of examining digital media to find evidence. It is an essential part of any investigation involving computers.  Computer forensics can be used to find out what happened on the computer, who was using it, and how it was used. It can also be used to recover deleted data and reconstruct past events on the computer.

Forensic examiners are trained in examining hard drives, mobile devices, network traffic logs, and other digital media for evidence of crimes or other misconduct.

The main goal of a forensic exam is to preserve the integrity of the evidence during examination.  Forensic examiners are usually called in by law enforcement agencies when they need help with an investigation involving computers or digital media; they may also be hired privately by individuals

Computer forensics has become an important of litigation. Computers have become an important part of your lives. This does not exclude criminals who have the technical know how of hacking into computer network systems. Electronic evidence has played a role in court but obtaining can be difficult.

There have been issues of authenticity concerned with this type of evidence. Nonetheless it still used today with the help of legal standards to make them admissible in court. Computer forensics is beneficial but it also has disadvantages.

Computers are the most dominant form of technology. It has been used in variety of purposes which has made digital and electronic evidence important. However there are still setbacks to this field.

Pros and Cons

The exchange of information is taking place everyday over the internet. Although this may be convenient for us, it can also pose as an opportunity for criminals. Phishing, corporate fraud, intellectual property disputes, theft, breach of contract and asset recovery are some of the situations wherein computer forensics can be used.

Apart from the technical aspect, legal issues are also involved. Computer forensic analysts make their investigation in such a way that the electronic evidence will be admissible in court.

There are advantages and disadvantages when it comes to computer forensics. This field is relatively new and criminal matters usually dealt with physical evidences. This makes electronic evidence something very new. Fortunately it has been a helpful tool wherein important data needed for a case that has been lost, deleted or damaged can be retrieved.

Computer forensics’ main advantage is its ability to search and analyze a mountain of data quickly and efficiently. They can search keywords in a hard drive in different languages which is beneficial since cyber crimes can easily cross borders through the internet.

Valuable data that has been lost and deleted by offenders can be retrieved which becomes substantial evidence in court. Legal professionals are able to produce data in court that were previously impossible.

The first setback when using electronic or digital evidence is making it admissible in court. Data can be easily modified. Analyst must be bale to fully comply with standards of evidence required in the court of law. The computer forensic analyst must show that the data is tampered.

His or her own investigation must also be fully documented and accounted for. Computer forensics must also training of legal standard procedures when handling evidence.

The main disadvantage is the cost of when retrieving data. Computer forensic experts hire per hour. Analysis and reporting of data can take as long as 15 hours but it will also depend on the nature of the case. Another one is that when retrieving data, analyst may inadvertently disclose privilege documents.

Legal practitioners involved in the case must also have knowledge of computer forensics. If not they will not be able to cross examine an expert witness. This also applies to the judge, solicitors and barristers. Computer forensics is still fairly new and some may not understand it. The analyst must be able to communicate his findings in a way that everyone will understand.

Although computer forensics has its disadvantage, this can be solved by the party involved. Evidence on the other hand can only be captured once. The use of computers and the rise of cyber crimes also call for an equally high the method of stopping it.

There are two types of spyware. The first type is the one that is installed on your phone or computer by you. The second type of spyware is installed without your knowledge.

The first type of spyware can be a great way to monitor what your kids or employees are doing on their devices. You can use this data to make sure they are not using their devices for things they shouldn’t be using them for. However, if someone installs the software without your knowledge, it becomes a problem because you have no idea what they’re doing with it and who they’re giving access to as well as all the information that’s being collected from you.

Obviously the second type of spyware can be much more worrisome and even sinister. However, it can be used in beneficial ways too.

The concept behind the technology of spyware is that, a number of advertising companies take interest to install tracking software into the computer system, that illusions to call it host with aims to use all internet connections, get statistical or other information data to what they will claim “home” attesting assurance of company’s security policies not to collect sensitive data for confidentiality, and with full promise to establish continuity of anonymity.

However, it is an establish fact that the PC functions as a “live” server that is open for any kind of information disseminations with or without the consent of the server; bottom lining the fact, there is always a risk for any transfer of any information even those covered by protection policies between the advertiser and the so called “mothership.” In the end just as nobody would wish, it will be sending assimilated data that might escape the benefit of payment from the PC database.

Although spyware and adware could be two in one to front probable interference to the server’s privacy, spyware could stage sole manipulation to indulge deeper in affecting the users privacy, prompting slow-down computer’s effectiveness, windows’ pop-ups of undesirable ads, and spam e-mails.

Several media companies are perennially seeking ways to eliminate large expense for web development and internet costs; but instead, tend to pay part of their revenue solicitations from reputable brands’ banner sales to host servers by installing reputable piece software by way of so called “piggybacking,” or tricking methods as the Trojan horse technique, installing some “rogue” anti-spyware program, eluding detection of its being a disguised security software.

A spyware no adware technology is an advertising copyright itself, can stand without having to do with any adware’s vulnerability threats. The so-called “Web accelerator” or helpful software agents: Example, the Bonzi Buddy (quoted from: Wikipidea), targeted to children: “He will explore the internet with you as your own friend and sidekick. He can talk, walk, joke, browse, search, e-mail and download like no other friend you’ve ever had! . . Best of all, it is FREE.”

This piece of copyright text is so deceptive for unknowingly, motives behind depict to pursue some ends in order to evade something that will disrupt the mobility of cash flow of the mother host.

Why is Spy ware Deceptive?

1. It does not self-replicate; instead, it invades infected computers for commercial gains purposes.
2. It monitors Web browsing activity (sales strategy) and routes of all HTTP to advertising agencies.
3. Delivery of pop-up advertisements
4. Theft of Credit and Identification card numbers in relation to the notorious identity theft around.
5. Spyware gets into the system by exploitations of other software vulnerability.

The Effects of the Spyware upon the Use of the Computer

There are so many complicated effects that are induced by spyware. It may not even be detected as an obvious virus infection, but comes in, a core factor of ineffective results of computers’ performance; like network traffic, disk usage, CPU malfunction which may be mislead to be a PC crash, and finally resolving to replace the whole system with a new one.

The demand for technical support and assistance is another recourse for badly spyware-infected computers. Another option is to have a thorough “cleanup” of the whole system. It needs massive reinstalling on software in order to revitalize as new.